What is SEO? Why is SEO service being displayed all over the web and why is it important to webmasters? Here is a quick breakdown of SEO to gain some perspective.
SEO is the abbreviation for search engine optimization. As the term suggests, websites have to make their sites search engine friendly. By optimizing the site in different ways, they will enjoy higher page rankings. The reason why sites want to rank high is because it’s the source of organic traffic. In the digital marketing world, organic traffic is like a gold mine, because they have better conversions rates.
SEO can be applied in many ways, but to simplify things, you can place it in 3 different categories. There is on-site, off-site and social media optimization. Each serves a different purpose.
On-site optimization speaks to things done directly on the site. For example, the theme, navigation, content, coding, and everything else that involved with making the site presentable.
Off-site optimization is a method used to re-direct traffic and manage the backlinks. Off-Site SEO deals with all the links and referrals that the website receives from third party sites.
As for social media, it’s important to establish profiles on the right platforms. A good example is LinkedIn, which is used mostly by business professionals. Facebook, on the other hand, is more casual and personal.
The more the site is optimized the easier it will be for search engines to index it. If search engines deem the site worthy, it will get a high ranking. Unfortunately, it’s a very tedious task, and most people prefer hiring professionals.
For everyone who has a website, consider investing in professional SEO service. On the internet, it will be the deciding factor for how well the site is going to perform. Whether you do it yourself or contract a professional, just get it done.