Starting a brand new website needs extensive preparation, arranging, and strategizing. Some of the essential elements for developing an engaging website are clever marketing and promotion of the site content and intent. The crucial part of any social media marketing effort relies on building “social power.” The social influence of a brand or business is developed as a person or company presents themselves as an “expert” in their specified discipline or area of expertise, thus becoming the go-to resource in that subject or area.
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It is NOT about the Online Search Rank
Social media marketing isn’t about building your site’s PageRank or getting a higher position in the Google SERPs (Search Engine Results Pages) per se. It’s about creating an online “buzz” about your business, product or services. It’s the promotion and marketing of your company for the aims of making an online presence. It’s the current equivalent of conventional marketing.
If done right, social media can grow your online business faster than any other means available. Nevertheless, it has to be achieved organically. Google has taken some dramatic actions to penalize websites that spam content. If done right the social media sites can provide you with a platform for brand recognition, visibility, networking, and offer an enormous increase in web traffic and sales.
Have a Useful and Engaging Content
Concentrate on creating valuable content and not “marketing”, overly salesy or spammy content. Strategize what types of content you think your customer or your visitors need out of your sites (forums, website,). Accumulate strong connection and relationship with your audience. Do not spam them or they’ll lose interest in what you’re saying. Join up with your crowd. Have a voice in your discussions, respond to blog opinions and require responses from your audience too.
Quality content is going to do the marketing for you automatically by bringing people to it. It will also add your personal voice and intent to the piece which your customers are engaged with.
Make it Easy for Your Visitors
Ensure quick accessibility to social networking services on your website. This can be done by displaying links to your most active social media accounts, prominently on the site. Also, make it easy for your readers to your articles or media contents by having social buttons where relevant. Remember, when followers love something they’ve seen or read, they prefer to talk about it within their social circle. This is where the real power of the online social networking lies and forgetting to mention that this is the essence of viral marketing.
At the end of the day, you want to build a perfect synergy between your business and your customers while maintaining the existing customer loyalty, create excitement around your brand name and acquire new customers consistently. The social media platforms and the best practices mentioned above are both the main ingredients in the winning formula for your business.
In the next article, we will explore top social media platforms being used by companies today.