Regardless of what you may have heard, some tactics are more effective than others regarding SEO. The best practices take time and effort, which is why so many webmasters turn to darker methods so-to-speak. Unfortunately, there is no way of getting past the onslaught of algorithm updates. Something that might work now can eventually sink the site in the future.
Focus On Good Content
One of the best SEO practices comes in the form of quality content. For starters, it’s something that will always count towards higher rankings. Given that search engines focus on providing valuable results for users, informative content will always be at the head of the pack.
However, it doesn’t just revolve around articles. By adding other media, such as photos and videos, will also add to visibility. The more information you can provide the better.
Use The Right Keywords
Some SEO strategists believe in using popular keywords, while others prefer untapped sources. Both of these arguments have valid points, but it’s up to you to decide. Take a good look at the niche you are in and consider what keywords will serve you best.
Broaden Your Horizons
Even though your site is set up perfectly, you can always make it more visible through social media and link building. Start going on social media platforms and create business profiles. Get some conversations going and spark interest.
As for the link building part, post a few articles on guest blogs that contain the link back to your site. The posts have to be approved by the owner of the other site of course, but if the guest post is good quality, then it shouldn’t be a problem.
Make The Site Quick And Easy
Pay attention to the loading time for you site. Experiment with different browsers and experience what users are going to experience. If the loading time is slow, the site will be penalised. You also want to keep the site user-friendly. In other words, make navigation a breeze.
Make The Site Mobile-Friendly
More than 60% of internet traffic comes from mobile users. This means your site should be able to accommodate these users as well as those working from desktops. Once again, if the site isn’t mobile-friendly, then search engines will hold it against the website rank.
Click here to see the latest update on the Google’s Mobile Algorithm.
Whatever you do, don’t start spinning articles and stuff them with keywords. Keep the focus on giving people something useful or entertaining. Build the site for the users first, and for the search engines next.
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