Although much has changed over the last couple of years concerning search engine optimization, one thing remains constant – the backlinks. In fact, during the past, the position of your site would depend on the number or the quantity of backlinks it got. But after 2014, a site needs to get high-quality backlinks to rank higher in the search engines. The quality of the link became more important than the quantity of links a site got.
Throughout these years, there have been numerous SEO tools to check the number of backlinks gotten by a website. This article provides information on some of the top and Zen Seo’s favourite backlink analyser tools on the market.
Backlinks were considered of utmost importance in ranking your site higher in the search engines. But today, Google has added many other signals that help determine the position of your site in the search engines. User experience now plays an important part in ranking your site higher. However, the importance of quality backlinks is felt even more these days compared to the past. Backlinks could be categorised as do follow and no follow links. Do follow links are stronger than no follow links, but you need to have some amount of no follow links in your profile too. This is done to diversify your link profile so that the search engines will not penalise your site in the long run. There are many free and paid backlink analyser tools on the market. In the first part of this article, we will cover 3 of the top SEO backlink analyser tools out there.
- SEMrush – This tool is one of the most popular on the market. You will find a free version with limited functions while the paid version unlocks a host of features. The tool has an extensive database that is updated on a regular basis. The paid tool will help you accurately check the number of backlinks to your site. The backlink comparison feature will help you compare the backlinks on your site to the ones on your competitor’s sites.
[Good For: Market Data and Competitor’s Data]
- OpenLinkProfiler – This is another great addition to the free backlink analyser tools on the market. This tool will show the freshest backlinks pointing to your website. The backlinks can be exported in CSV format. This tool is considered one of the best free ones available on the market.
[ Good For: FREE and Does the Job]
- BuzzSumo – This tool focuses on content marketing and social media campaigns. It has a paid as well as free version. The paid version will allow seeing the links to your domain as well as individual pages. Buzzsumo lets you dig deeper into the type of contents begin shared by competitors and influencers out there. You may also export the links in CSV format.
[Good For: Content Marketing Research]
Stay tuned for the part 2 of the article.